{"title":"Beauty \u0026 Skin Care Essentials","description":"\u003cdiv style=\"max-width: 100%; width: 100%;\"\u003e\n\u003cp style=\"font-weight: 600; font-size: 1.1rem; margin-bottom: 1.5rem;\"\u003eLook younger, feel confident — from your face to your fingertips.\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 1.25rem;\"\u003eOur Beauty \u0026amp; Skin Care Essentials collection brings together everything you need to look your best after 50. Firming creams that tighten sagging skin. Brightening serums that fade age spots and dullness. Hair growth solutions for thinning crowns and receding lines. Targeted treatments for stubborn problem areas like crepey skin, dark circles, rough hands, and tired eyes.\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 1.25rem;\"\u003eEvery formula is designed for mature skin — gentler, more effective, and built around results you can actually see. No injections. No expensive salon visits. No 12-step routines.\u003c\/p\u003e\n\n\u003cp style=\"font-weight: 600; margin-bottom: 1rem;\"\u003eJust simple, science-backed beauty solutions trusted by thousands of UK adults 50+ who refuse to \"look their age.\"\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"dentova™","title":"Dentova™","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDentova™\u003c\/strong\u003e offers a gentle, science-backed approach to daily gum restoration. Designed with a natural collagen-rich formula, it delivers targeted nutrients directly to your gumline — without harsh chemicals or complicated routines. Each application helps rebuild and strengthen gum tissue from within, allowing you to enjoy a healthier, more confident smile throughout the day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWith its clean, tasteless powder and effortless application, Dentova™ fits seamlessly into your existing brushing routine. Experience the simple comfort of a product made to restore your natural gumline, so you can eat, drink, and smile without worry.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Brush teeth as normal. Dip wet toothbrush into Dentova™ powder. Gently brush along gums and gumline for 20–30 seconds. Rinse mouth or leave overnight for deeper absorption. Use once daily for best results.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDentova™\u003c\/strong\u003e offers a clean, natural solution for anyone seeking stronger, healthier gums every day.\u003c\/p\u003e","brand":"Fitrava UK","offers":[{"title":"1x Dentova (50% OFF)","offer_id":52455529480539,"sku":"Dentova_1pcs","price":24.95,"currency_code":"GBP","in_stock":true},{"title":"2x Dentova (60% OFF)","offer_id":52455529513307,"sku":"Dentova_2pcs","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"3x Dentova (70% OFF)","offer_id":52455529546075,"sku":"Dentova_3pcs","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"5x Dentova (75% OFF)","offer_id":52455529578843,"sku":"Dentova_5pcs","price":64.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3349\/2827\/files\/4_ac701ca4-26b5-42a3-b66c-1b7f185c0b19.png?v=1771967857"},{"product_id":"evendra™-w1","title":"Evendra™","description":"\u003cp style=\"font-weight: 600; font-size: 1.15rem; margin-bottom: 1.25rem;\"\u003eEvendra™ — Fades Stubborn Age Spots By 93% In Just 72 Hours (Without Lasers, Bleach, Or Dermatologist Visits)\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 1.25rem;\"\u003eYou used to love your reflection. Now you scan it for what's appeared overnight — another brown spot on your cheek, dark patches creeping across the back of your hands, uneven pigmentation no foundation seems to cover anymore.\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 1.25rem;\"\u003eYou've tried the £40 brightening serums from Boots. The vitamin C creams. The \"miracle\" treatments promising to fade dark spots. Nothing works — because they all treat the \u003cem\u003esurface\u003c\/em\u003e, while the real problem sits 4 layers deeper in your skin.\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 1.25rem;\"\u003eThat's why thousands of UK women over 50 have switched to \u003cstrong\u003eEvendra™\u003c\/strong\u003e — the dermatologist-approved spot-fading treatment that dissolves stubborn melanin clusters at their root and restores even, radiant skin in as little as 72 hours.\u003c\/p\u003e\n\n\u003cp style=\"font-weight: 600; margin-bottom: 0.75rem;\"\u003eWhy Evendra™ Works When Brightening Creams Fail:\u003c\/p\u003e\n\n\u003cul style=\"margin-bottom: 1.25rem; padding-left: 1.25rem;\"\u003e\n\u003cli style=\"margin-bottom: 0.5rem;\"\u003e\n\u003cstrong\u003eFades 93% of dark spots in 72 hours\u003c\/strong\u003e — clinically tested on women aged 50–75\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0.5rem;\"\u003e\n\u003cstrong\u003eDissolves melanin clusters at the source\u003c\/strong\u003e — reaches the deep skin layer where age spots actually form\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0.5rem;\"\u003e\n\u003cstrong\u003eBotanical-powered, no harsh chemicals\u003c\/strong\u003e — no hydroquinone, no bleaching agents, no skin damage\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0.5rem;\"\u003e\n\u003cstrong\u003eWorks on face, hands, neck \u0026amp; décolletage\u003c\/strong\u003e — the four places age spots show up most after 50\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0.5rem;\"\u003e\n\u003cstrong\u003eEvens overall skin tone\u003c\/strong\u003e — not just spot-by-spot, but restores uniform radiance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"margin-bottom: 1.25rem;\"\u003eImagine waking up tomorrow and seeing clearer skin in the mirror. No more layering on concealer before you'll let anyone see your face. No more hiding your hands at the dinner table. No more untagging yourself in photos.\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 1.25rem;\"\u003eWhether it's lunch with your daughter, your grandson's birthday, or simply catching your reflection in a shop window — Evendra™ gives you back the even-toned, glowing skin you thought you'd lost to time.\u003c\/p\u003e\n\n\u003cp style=\"font-weight: 600; margin-bottom: 1.25rem;\"\u003eJoin over 12,000 UK women who've already faded their age spots with Evendra™.\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 1rem;\"\u003e⏱️ \u003cstrong\u003e72-hour results\u003c\/strong\u003e  |  🌿 \u003cstrong\u003eBotanical, no bleach\u003c\/strong\u003e  |  ✓ \u003cstrong\u003e60-day money-back guarantee\u003c\/strong\u003e\u003c\/p\u003e","brand":"Fitrava UK","offers":[{"title":"1x Evendra","offer_id":52467333398875,"sku":"Evendra_1set","price":24.95,"currency_code":"GBP","in_stock":true},{"title":"2x Evendra","offer_id":52467333431643,"sku":"Evendra_2sets","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"3x Evendra","offer_id":52467333464411,"sku":"Evendra_3sets","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"5x Evendra","offer_id":52467333497179,"sku":"Evendra_5sets","price":64.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3349\/2827\/files\/1769262365-1x-2026-01-24T115739.072_1.webp?v=1772078693"},{"product_id":"lidara™","title":"Lidara™","description":"\u003cdiv data-test-render-count=\"2\"\u003e\n\u003cdiv class=\"group\"\u003e\n\u003cdiv data-is-streaming=\"false\" class=\"group relative relative pb-3\"\u003e\n\u003cdiv class=\"font-claude-response relative leading-[1.65rem] [\u0026amp;_pre\u0026gt;div]:bg-bg-000\/50 [\u0026amp;_pre\u0026gt;div]:border-0.5 [\u0026amp;_pre\u0026gt;div]:border-border-400 [\u0026amp;_.ignore-pre-bg\u0026gt;div]:bg-transparent [\u0026amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [\u0026amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [\u0026amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [\u0026amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\"\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3 standard-markdown\"\u003e\n\u003cp\u003e\u003cstrong data-start=\"159\" data-end=\"185\"\u003e\u003cspan dir=\"auto\"\u003eLidara™ Eyelid Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e is a gentle, spa-like treatment that intensely nourishes and hydrates the delicate skin of the eyelids, helping to support a fresher, more awake look. The lightweight formula absorbs quickly and applies effortlessly, leaving the skin feeling pampered and comfortable. With regular use, Lidara™ supports the skin's natural balance and helps the eye area appear smoother, more hydrated, and revitalized. Ideal for daily use, Lidara™ helps improve the appearance of tired, droopy eyelids, leaving you with a naturally fresh and radiant look.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fitrava UK","offers":[{"title":"1x Lidara","offer_id":52515394617691,"sku":"Lidara_1Pcs","price":24.95,"currency_code":"GBP","in_stock":true},{"title":"2x Lidara","offer_id":52515394650459,"sku":"Lidara_2Pcs","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"3x Lidara","offer_id":52515394683227,"sku":"Lidara_3Pcs","price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3349\/2827\/files\/Lidara_Aris_7.png?v=1772679983"},{"product_id":"dermira™","title":"Dermira™","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDermira™ is an advanced, at home solution designed to remove stubborn facial hair, calm sensitive skin, and restore smooth, glowing skin every single day. This innovative formula works by targeting hair right at the root, helping to lift away unwanted hair while soothing irritation, preventing the cycle of redness, ingrown hairs, and rough patches before it even begins.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnlike waxing or laser treatments that cause pain and pricey salon visits, Dermira™ uses \u003cstrong\u003egentle, plant based ingredients\u003c\/strong\u003e to calm sensitive skin and restore lasting smoothness without harsh chemicals or side effects. With its easy, mess free gel application, it fits effortlessly into your routine, just \u003cstrong\u003e5 minutes, 2 to 3 times a week\u003c\/strong\u003e to keep your skin soft, smooth, and hair free.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIts reliable performance helps reduce stubborn regrowth, ease daily skin struggles, and restore \u003cstrong\u003econfidence in your reflection\u003c\/strong\u003e with every use. Ideal for anyone seeking a simple, effective, and gentle way to achieve \u003cstrong\u003esofter, smoother, more beautiful skin\u003c\/strong\u003e, Dermira™ helps you feel \u003cstrong\u003ecalm, confident, and in control again\u003c\/strong\u003e, all in one effortless solution.\u003c\/p\u003e","brand":"Fitrava UK","offers":[{"title":"1x Dermira™","offer_id":52905994092891,"sku":"Dermira_1pc","price":19.95,"currency_code":"GBP","in_stock":true},{"title":"2x Dermira™","offer_id":52905994125659,"sku":"Dermira_2pcs","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"3x Dermira™","offer_id":52905994158427,"sku":"Dermira_3pcs","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"5x Dermira™","offer_id":52905994191195,"sku":"Dermira_5pcs","price":59.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3349\/2827\/files\/2_08b2d1bd-b2ea-4dd7-9d0e-44de645e21c0.png?v=1777701950"}],"url":"https:\/\/fitrava.com\/collections\/beauty-skin-care-essentials.oembed","provider":"Fitrava UK","version":"1.0","type":"link"}